Last updated 11 March 2026
1. Overview
We, Tiptoeing China, value the confidentiality, privacy and protection of personal data. We handle personal data in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”) and applicable data protection standards.
This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you interact with us through our newsletter, website, social media channels (including WeChat Official Account), and other communications.
By interacting with our services, subscribing to our newsletter, or contacting us, you consent to the collection, use and disclosure of your personal data in accordance with this Privacy Policy.
If you do not agree with this Privacy Policy, you should refrain from using our services.
2. Personal Data We Collect
“Personal Data” refers to data that can identify an individual directly or indirectly.
Depending on how you interact with us, we may collect the following types of personal data.
2.1 Contact Information
This may include:
- Name
- Email address
- Telephone number
- Country or location
- Company or professional affiliation (if voluntarily provided)
Such information may be provided when you:
- Subscribe to our newsletter
- Contact us through email or messaging platforms
- Communicate with us through social media or WeChat
2.2 Interaction and Technical Information
When you access our website or digital content, we may collect limited technical information such as:
- IP address
- Browser type
- Device type
- Website usage data
- General location information
This information helps us understand how our services are used and improve our content.
3. How We Collect Personal Data
We may collect personal data in several ways, including when you:
- Subscribe to our newsletter
- Contact us via email or messaging platforms
- Interact with our social media accounts (including WeChat Official Account)
- Visit our website
- Provide contact details that are publicly available or shared for professional purposes
Where you voluntarily provide personal data to us, you are deemed to have consented to our collection and use of that data for the relevant purposes.
4. Purpose of Collecting Personal Data
We may collect and use personal data for the following purposes:
- To provide newsletters, updates and informational content
- To respond to enquiries, messages or requests
- To communicate with readers and subscribers
- To improve our publications and digital services
- To manage and administer our website, newsletter and communication platforms
- To inform readers of updates, developments or announcements related to our work
- To explore potential collaborations, partnerships or business opportunities
- To comply with applicable legal or regulatory requirements
If we intend to use your personal data for purposes not listed above, we will notify you and obtain consent where required.
5. Disclosure of Personal Data
We do not sell or rent personal data to third parties.
We may disclose personal data where necessary to:
- Cloud service providers and technology platforms used to operate our services
- Professional advisers such as legal, accounting or compliance consultants
- Regulatory authorities or law enforcement agencies where required by law
- Business partners or affiliates where necessary for legitimate operational purposes
Where third-party service providers process personal data on our behalf, we take reasonable steps to ensure that they protect personal data in accordance with applicable data protection standards.
We ensure that the cloud service providers we use have security protections of certifications that comply with the guidance from Singapore’s Personal Data Protection Commission.
6. Protection and Security of Personal Data
We implement reasonable administrative, technical and organisational safeguards to protect personal data against unauthorised access, disclosure, loss or misuse.
These measures may include:
- Access control on a need-to-know basis
- Secure authentication procedures
- Encryption of data in transit where applicable
- Use of reputable cloud service providers
- Internal policies governing data protection and information security
While we take reasonable steps to safeguard personal data, no internet transmission or electronic storage method is completely secure.
7. Retention of Personal Data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws.
We periodically review the personal data held by us and will delete or anonymise data when it is no longer required for operational, legal or regulatory purposes.
8. International Transfers of Personal Data
As our readers and subscribers may be located in different countries, personal data may be transferred or processed outside Singapore.
Where such transfers occur, we take reasonable steps to ensure that personal data continues to receive a level of protection comparable to that required under the PDPA.
9. Your Rights
You may have the right to:
- Request access to personal data we hold about you
- Request correction of inaccurate or incomplete personal data
- Withdraw consent to our collection or use of personal data
To make such requests, please contact us using the contact details provided below.
We will respond to requests for access or correction within 30 days. For requests to withdraw consent, we will respond within 10 businesses. Where we are not able to respond within these time periods, we will inform you within that period and provide you with a reasonable timeframe for completion. Note that these requests may result in us not being able to perform our contractual obligations to you. Note also that withdrawal of consent will not apply to data that we collected and used before you withdrew the consent.
10. Third-Party Websites
Our website or publications may contain links to third-party websites. These websites operate independently and have their own privacy policies.
We are not responsible for the privacy practices of such third-party websites and encourage you to review their policies before providing personal data.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, operational practices or technological developments.
The most current version will be made available on our website.
Continued use of our services after updates take effect constitutes acceptance of the revised Privacy Policy.
12. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
Data Protection Officer
Email: Heather@Tiptoeingchina.com